Privacy Policy
Last updated: [EFFECTIVE DATE]
This Privacy Policy explains how [COMPANY LEGAL NAME] ("we", "us", "our") collects, uses, and shares personal information when you visit the Better Nights website or buy from us, and the choices you have.
1. Information we collect
Information you give us. Name, shipping and billing address, phone number, date of birth or age confirmation, order details, and anything you share when you contact us. Payment card details are entered directly with our payment processor; we do not store full card numbers.
Information collected automatically. IP address, browser and device type, pages viewed, referring page, links clicked, and approximate location based on IP. We collect this with cookies, pixels, and similar technologies.
Information from others. Payment processors, shipping carriers, age-verification providers, and advertising or analytics partners may share information with us, such as delivery status or whether an ad led to a visit.
2. How we use information
- To verify your age and process, ship, and support your orders.
- To answer your questions and provide customer service.
- To run, secure, and improve the website and prevent fraud.
- To send order updates and, if you opt in, marketing messages.
- To measure and improve our advertising.
- To comply with the law and enforce our Terms of Service.
3. Cookies and advertising technologies
We use cookies and similar tools to keep the website working, remember your choices, understand how the website is used, and measure advertising. This may include analytics and advertising tools from partners such as [ANALYTICS / AD PARTNERS, E.G. GOOGLE ANALYTICS, META PIXEL]. These partners may collect information about your visit and use it under their own privacy policies.
You can block or delete cookies in your browser settings. Some parts of the website may not work without them.
4. How we share information
We do not sell your personal information for money. We share it only with:
- Service providers who help us run our business, such as hosting, payment processing, age verification, order fulfillment, shipping, customer service, and email or text messaging, under contracts that limit how they use it;
- Advertising and analytics partners, as described in section 3;
- Authorities and others when required by law or to protect our rights, customers, or others;
- A buyer or successor if our business is sold or merged.
5. Your choices
- Marketing: unsubscribe using the link in any marketing email or reply STOP to any text. You will still get order-related messages.
- Targeted advertising: you can opt out through your browser or device settings and industry tools such as the Digital Advertising Alliance (optout.aboutads.info). We honor Global Privacy Control (GPC) signals as an opt-out of sharing for targeted advertising where required by law.
6. Your privacy rights
Depending on your state (for example California, Colorado, Connecticut, Virginia, and others with privacy laws), you may have the right to:
- know what personal information we have about you and get a copy;
- correct inaccurate information;
- delete your information;
- opt out of the "sale" or "sharing" of your information and of targeted advertising;
- appeal our decision on your request.
To make a request, call us toll-free at [PHONE] or write to the address in section 11. We will verify your identity before acting on the request and will not discriminate against you for using these rights. You may use an authorized agent where the law allows.
7. Data retention
We keep personal information only as long as we need it for the purposes above, including legal, tax, and accounting requirements, and then delete or de-identify it.
8. Security
We use reasonable technical and organizational safeguards to protect personal information. No method of transmission or storage is completely secure.
9. Age restriction
Our website and products are only for adults 21 and older. We do not knowingly collect personal information from anyone under 21. If you believe we have, contact us and we will delete it.
10. Changes to this policy
We may update this Privacy Policy from time to time. The "Last updated" date above shows when it last changed.
11. Contact us
[COMPANY LEGAL NAME]
Attn: Privacy
[STREET ADDRESS], [CITY], [STATE] [ZIP]
Phone: [PHONE]